Can the machines read you at all
Whether AI crawlers and search engines are allowed to reach your pages, and whether anything is quietly blocking them.
SEO · AI search · Newcastle upon Tyne
Two things now decide whether a customer finds you: whether you appear when they search Google, and whether your name comes out of an AI assistant when they ask it who to call. Meeri is an SEO and AI search agency in Newcastle upon Tyne, and it works on both at once, for one fee.
NEWCASTLE UPON TYNE · WE TAKE WORK ANYWHERE IN THE UK · EVERY PRICE PUBLISHED
A map and a list. You are somewhere in the order.
The Google half
It is almost never one big thing. It is a handful of small ones, and every one of them is fixable.
You are not imagining it. You search your own trade and your own town, and there is a firm three streets away sitting above you that you know for a fact is neither busier nor better than you are.
There is usually a reason, and usually more than one. The free Google listing that decides whether you show up on the map was filled in the week you opened and never touched since. Your website describes the job the way you say it, not the way a customer types it. Your phone number is different on four different websites, and one of them is a directory you never signed up to.
None of it is mysterious. It is just nobody’s job, so nobody does it.
We publish the nine reasons that cover most of it. Free to read, and every one comes with a check you can run on your own phone tonight.
The AI half
This is happening now. It is not a prediction about five years' time.
Somebody in Fenham needs an electrician tonight. A few years ago they typed it into Google and got ten links and a map. Now plenty of them open ChatGPT, or read the AI summary sitting above Google’s own results, and get one short answer with three or four firms named in it.
You are either in that answer or you are not. There is no page two of a sentence.
And when you are not in it, somebody else is — usually a firm whose details are clear, consistent and easy to check. Not necessarily a better firm than yours.
We check ChatGPT, Google’s AI answers, Gemini, Claude and Perplexity. That is the whole list and it does not change month to month, so you can count them against your report. You will see this work called AI visibility, AI search optimisation, GEO, AEO or LLM SEO — all the same job.
Nobody can promise you a recommendation, and you should walk away from anyone who does. There is no list to join, and nobody selling this has a line into OpenAI or Google. What we promise is narrower: ask an assistant about your business by name, and it describes you correctly. Everything we find, you see — including the answers that do not flatter us.
Why ChatGPT names somebody else How the AI search work is done
Why both, and why together
Most firms bolted the letters “AI” onto an existing search page last year. The two overlap, but they are not the same job, and doing one well does not do the other.
Google puts you in a queue. Being eighth still puts you on the page, and somebody scrolling will still find you.
An assistant writes one sentence with a few names in it. Being eighth puts you nowhere at all.
That is why we do not sell them separately. One fee, one piece of work, both jobs.
Start here, and it costs nothing
Fourteen checks. You get every answer with the evidence attached, whether you buy anything afterwards or not.
The usual order in this trade is that you pay first and find out what is wrong afterwards. We do it the other way round: the looking is free, and the fee starts when you ask us to fix it. If you take the answers and do nothing, that is a perfectly good outcome and you owe us nothing.
Whether AI crawlers and search engines are allowed to reach your pages, and whether anything is quietly blocking them.
Plenty of sites look fine to a person and come back almost empty to the things that read them. We check which yours is.
Name, company number, address, phone, email, the area you cover, what you sell and what it costs. Each one either comes off the page or is written down as missing.
The structured data behind the page, whether it is valid, and whether it agrees with what a person sees.
How many pages it lists, and whether the dates on it match when those pages actually changed.
Whether the links people still have get to the right place, and how many hops it takes them.
Name, number, registered office, status — and the activity it says you are in, which is very often not the one you sell.
Where one applies to you: the reference, the name and the address on it, quoted from the public register.
Whether it exists, whether it is verified, the category, the hours, the address and the reviews. Each field present or marked empty.
Pages about your business that you do not own, listed with the ones we could find. It is usually a shorter list than people expect, and it is usually the real answer.
Your name, address and phone number compared across every source we found, character by character. We give you the exact disagreements.
We take the words you use about your own business and compare them against the words used on every page about you we found, then tell you where the two diverge. It is the check people are most often surprised by.
Whether you have one, whether it is filled in, and whether the name, address, phone and hours on it agree with everything else. These pages get read by the same systems, and one left half-finished in 2021 quietly contradicts you.
The same again — the bio, the contact button and the link. It takes minutes to check and it is an easy place for details to drift out of step without anybody noticing.
That list is the whole free check and it does not grow or shrink. The first six are about whether machines can read you at all. The next three are your own public records and your own listing, checked field by field. Three turn on other people — who mentions you, whether they have your details right, and whether they describe you the way you describe yourself, and that group is usually what decides whether an assistant will say your name. The last two are your Facebook and Instagram profiles, because the same systems read those and a stale one argues with the rest of you.
What is not in the free check, said plainly: the AI questions. Those are your own questions, in your customers’ words, put to all five assistants — and they start when the work starts, rather than before you have decided anything.
In writing
Four commitments about our own conduct — the only kind anybody can actually keep.
Ask an AI assistant about your business by name and it will tell you what you do, where you work and how to reach you — correctly. If it cannot, we keep working on the sources at no extra charge until it can. AI answers vary between runs, so the test is whether an assistant can describe you correctly, not whether every single run does. Applies to managed clients once the technical setup is signed off and the sources have been corrected, and it runs for as long as you are a managed client. We need access to your website and your Google Business Profile, and any corrections to third-party listings that only you can authorise.
Every check on the list above that applies to you is run and answered, with the evidence attached and the findings ranked by what to fix first — and where one does not apply we say so and say why, rather than leaving a gap. A sole trader has no Companies House record, so that one comes back as not applicable rather than as a fault. It costs nothing and there is no obligation to buy anything afterwards. One free check per business. We need enough access to inspect your website and to see your Google Business Profile. If you want the list and nothing else, take it.
Give notice in writing at any time, and email counts as writing; the service then runs for 30 calendar days and that last month is payable. Minimum terms are normal in this trade and they protect the agency; there is not one here. The rest of it — including exactly what giving notice costs you — is set out in full in the cancellation and exit policy, which you get before you sign anything.
The exact question, the date, the answer, and any sources the model gave. AI answers vary between runs, which is why every question is asked three times and you are shown all three. No score out of a hundred that you cannot check.
We ran the first one on ourselves before selling it to anybody, and we will give you both halves of what came back. Meeri Systems Ltd was incorporated in July 2026. Within weeks, with no clients, no reviews and no press coverage, ChatGPT could already name the company, say what it does, say where it works and say that it was new — from the website and the public registers alone. In the same set of answers it got our pricing wrong, and told somebody they would have to ring us for a number when every price has been published since the first day. That is the honest half, and it is the better argument. Being known is reachable by the technical work. Every last detail being right takes the source work, which is what the monthly fee is, and it is why the first commitment is written down rather than hoped for.
Read this before you sign with anybody
A ranking that can be sold is a ranking a small firm can never win. That is the whole argument, and it runs in your favour.
Any agency can guarantee you number one. It takes about a minute. Pick a search term nobody types, rank you for it, screenshot the result and put it in a monthly report. The ranking is real. The customers are imaginary.
So before you sign anything with anybody, ask one question: which exact search term, in writing, before we start? It is a fair question to put to us as well, and the answer to it belongs in writing rather than on a phone call.
Now think about what a promise like that would mean if it could actually be kept. If the top of Google could be bought, it would go to whoever paid the most for it. A national chain with a five-figure monthly budget would take every search worth having, and a two-van firm in Byker would never appear above them for anything, ever.
The only reason you can compete at all is that the position is not for sale. It goes to whoever answers the question best — and on a local search that is very often the small business that actually does the work, has the reviews from people down the road, and knows which street the customer means. When somebody offers to sell you a ranking, look at the system they are describing. You would lose in it every time.
Prices
Withholding a price is a sales technique, not a pricing model.
The check is free. Then, if you want the faults fixed rather than just listed, £150 starts the work — access set up, your listing corrected, and a first pass at the faults, starting from the top of the ranked list in your check. The first month’s plan is agreed at the same time. After that it is £300 a month for one location to carry it on: the corrections that take longer than a first pass, the AI questions asked and captured month after month, and the report. Two locations is £300 to start and then £550 a month. A website, an app, or both is £0 upfront for a standard Meeri system and £39 a month, with standard online booking inside it where you use it — and if you take visibility, its monthly replaces the £39 rather than being added to it. No VAT to add, because Meeri Systems Ltd is not VAT registered.
Three or more locations is the one price not on this website. It is quoted for you instead, because what moves it is how far apart the branches are rather than how many there are — and you get the figure in writing before you commit to anything. That is not the same as a price being kept back until somebody gets you on a call.
Where that fee stops, so you are not guessing. It buys a first pass, not every fault on the list — the check ranks them, we start at the top, and whatever does not fit carries into the monthly work rather than being forgotten. Anything only you can authorise, like a directory login that is yours or a change on a site somebody else controls, is named for you and waits rather than being counted as done. And anything outside the agreed work, such as new pages, is quoted in writing before it starts, never afterwards.
Ask the last three agencies that emailed you for their prices and see how long it takes to get a number. Most will not put one in front of you before a call, and the ones that do tend to publish a single monthly retainer with a minimum term attached to it. Everything here is published, there is nothing underneath it, and the service runs on a 30-day rolling notice basis — which is the simplest way to prove nothing is being kept back until you are on a call.
Where we are
There is a Newcastle in New South Wales, a Newcastle-under-Lyme and a Newcastle in County Down. Google’s own suggestions return all of them.
We are on Wingrove Road in NE4 — not a national firm with a Newcastle upon Tyne landing page and a London phone number. The address is on the contact page and it is a real one.
The city’s name is also one of the cheapest fixes on this list. If your website says “Newcastle” and never says “Newcastle upon Tyne”, the word on its own is ambiguous — there is a Newcastle in New South Wales, ten thousand miles away, a Newcastle-under-Lyme in Staffordshire and a Newcastle in County Down. Writing it in full removes the ambiguity for search engines and AI models alike, and it costs nothing.
We cover Tyneside and the wider North East — Gateshead, Sunderland and County Durham — and we take work anywhere in the UK. It happens over email, phone and shared documents, so where you are makes no difference to it.
Find your best starting point
Three quick questions · No email required
Answer all three questions — question two takes as many answers as apply — and we will show you the most sensible place to start.
One-off projects
If you want a website and nothing else, that is fine and we will quote for it.
Our main work is Google and AI search. But businesses need a new site for the same handful of reasons every time — the last agency has gone quiet, the login is not theirs, updates break things, or there is simply nothing there. So websites get built here as one-off projects, and they get built so that search engines and AI assistants can read them properly from the first day rather than as a retrofit eighteen months later.
A smoother way to book
Book an appointment or get a journey price in a few taps. Both examples work — try them.
North Studio Fictional example business
Examples only. A live version would use your services, prices and business rules.
Previous work
Meeri built Zero Transport’s Newcastle private-hire taxi website, instant quote and online booking system.
Zero Transport is a connected business — same director — shown as evidence of what gets built, not as an independent client reference.
See what was built
LIVE ZERO TRANSPORT WEBSITE
Who does the work
One director, one company number, one phone. No account manager translating your business to somebody you never meet. No junior learning on your account. The person who answers when you ring is the person who did the work, and if it was wrong they cannot pass it along a corridor.
This will not stay a one-person firm, and growing it is the plan rather than a wish. What it will not do is grow for the sake of a longer About page. Anybody who joins will be a specialist with the same determination to get your business the customers it deserves — and until somebody like that turns up, every job stays with the director whose name is on the company.
And the incentive points the same way as yours, which is rarer than it sounds. A firm that has promised you a ranking needs a number to show you at the end of the month, and there is always a search term that will produce one. Somebody who has promised you the work needs your phone to ring, because that is the only thing that makes you want to pay again next month.
Exclusions
Almost every argument about an agency fee starts with something the customer assumed was included.
No photography and no video. No text generated wholesale and sold to you as content, and no AI-generated images of you or your premises. No national campaigns and no e-commerce search work — both are a different specialism and a different budget. And we never handle your advertising money: you pay the platform directly and we take nothing from it, ever, nor do we run or manage a budget. Setting a campaign up correctly is something we will do for a business already on a monthly service, quoted in writing before it starts — it is not sold on its own. We do not grow social accounts or make content for them either; what we do is check that your profiles say the right thing, because the AI assistants read those too.
What business owners ask
Google Business Profile corrections can show within days. Getting your details consistent across the internet takes a few weeks. Competitive search terms take months. Anyone answering this with a single number is guessing, and the first report tells you which of your own problems are the quick ones.
That is the part we put in writing. Set the technical side up properly, correct the sources these systems read, and an assistant can describe your business accurately — what you do, where you work and how to reach you. If it cannot, we keep working on the sources at no extra charge until it can. We ran it on ourselves first: within weeks of being incorporated in July 2026, with no clients and no reviews, ChatGPT could already name the company, say what it does and say where it works, from the website and the public registers alone. It got our pricing wrong in the same answers, which is the part the ongoing source work exists to close. The conditions are set out in full in the four written commitments above and on the prices page: it applies to managed clients once the setup is signed off, it runs while you are a managed client, and it covers your business being described accurately when an assistant is asked about it by name.
That is a different question and the difference is worth knowing. Being known is technical — it is the part our own work reaches: your site, your listing, your public records and the other sources these systems read. Being chosen also turns on what exists about you publicly — your reviews, your work, other people’s pages — and on who else is in the running. We work on all of it, and we will not pretend the second half is ours to promise. Nobody outside OpenAI or Google can.
It varies enormously, and the honest problem is that most firms will not quote before a call, which makes the market hard to survey from the outside. Ours are published, and the first step costs nothing: the fourteen-point check is free. If you then want the faults fixed, £150 starts the work and it is £300 a month after that for one location, with no vat to add. Every price and what each one buys is on the prices page.
No, and the way to tell is that it is specified in advance. All fourteen checks are named and published on the Google and AI visibility page before you ask for the check, each answered with the evidence attached — not a score, and not a list of things we happen to sell. Several of the fourteen routinely come back clean, and when they do we say so rather than inventing a problem. You can take the answers to whoever you like, including another agency.
Nothing, unless you want it to. If you want the faults put right rather than just listed, £150 starts the work and it is £300 a month after that to carry it on. If you would rather fix them yourself or hand the list to whoever built your site, that is a fine outcome and it costs you nothing.
Yes. We are based in Newcastle upon Tyne and we take work anywhere in the UK. The work is the same wherever you are — it happens over email, phone and shared documents.
No. Every price for one and two locations is on the prices page. Three or more branches is quoted for you, and you still get that figure in writing before you commit to anything rather than on a call. A call is for working out whether the work suits you, not for finding out what it costs.
Start with the check, not a sales call
Fourteen checks, every answer with the evidence attached, ranked by what to fix first — and it costs nothing. If you take the list and stop there, that is fine and you owe us nothing. The fee starts only if you want the faults put right.
Start with an honest look